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Free Analysis

Job Posting Optimization

Increase your visibility, reduce your costs.

By making job descriptions as relevant as possible for the job board’s algorithm, your postings are found much more easily and attract more candidates organically.

Organic Job Postings

We optimize job descriptions to be as relevant as possible for the job board’s algorithm, ensuring that your postings are more easily found and attract more candidates.

Job boards index all postings and display them for free based on relevance to candidates’ search queries.

Relevance is determined by factors such as job title, keywords in the text, location, salary, and match with CVs/resumes.

Job boards index all postings and display them for free based on relevance to candidates’ search queries.

Sponsored Job Postings

Sponsoring ensures that your job posting is displayed more prominently and more frequently in search results and recommendations.

With our tool, we set up sponsored postings to require less budget while still delivering maximum results.

Organic Job Postings

  • Without strong keywords
  • Your posting may be visible but appear in irrelevant searches or not match the right candidates.
  • You pay per click but get many “wrong” clicks → higher cost per application.
  • Poor CTR (click-through rate) → the job board may show your ad less often or at a higher cost.
  • With strong keywords
  • You reach exactly the right candidates because Indeed understands the posting’s content.
  • Sponsorship budget is used more efficiently → better click-to-application ratio.
  • Higher CTR → lower costs and better ranking in sponsored placements.

✅ Quick Checklist for Job Posting Optimization

1. Job Title

  • Use the most common job title (check how competitors list it).
  • Add specialization or level: “Software Engineer Java” instead of just “Software Engineer.”
  • Avoid internal jargon or creative titles (“Rockstar Developer”).

2. Location

  • Include city + province/state (e.g., “Amsterdam, North Holland”).
  • If remote is possible: “Remote / Hybrid possible,” but always include a main location.

3. Intro (2–3 sentence pitch)

  • Make the role immediately attractive and clear.
  • Highlight the main benefit (e.g., salary range, growth opportunities, company culture).

4. Tasks and Responsibilities

  • Use bullet points with action verbs: “Managing…”, “Analyzing…”.
  • Avoid vague language and make it clear what the candidate will work on.

5. Requirements / Skills

  • Separate “must-have” and “nice-to-have.”
  • List concrete skills (software, certifications, languages).
  • Include keywords candidates filter on (e.g., “Bachelor’s degree,” “forklift license”).

6. Salary & Benefits

  • If possible, include a salary range (Indeed often ranks jobs with salary higher).
  • Mention benefits: bonus, travel allowance, pension, training budget.

7. SEO / Keyword Check

  • Use the most common job title (check how competitors list it).
  • Add specialization or level: “Software Engineer Java” instead of just “Software Engineer.”
  • Avoid internal jargon or creative titles (“Rockstar Developer”).

8. Readability

  • Use short paragraphs and bullet points.
  • Write actively and directly (“You are responsible for…”).

9. Call-to-Action

  • End with a clear CTA: “Apply directly via the button.”

We handle it for you

We specialize in job posting optimization and can take care of it for you. Request a free analysis or get in touch with us today.

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